Privacy Policy

Last updated: 08/10/2025
Effective from: 08/10/2025

Welcome to Jelley Bakes.
We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and store your personal information when you visit our website, place an order, or interact with us.

Jelley Bakes is a bakery business registered in the United Kingdom.
Registered address: 66 Market Street, Birkenhead, CH41 5BT
Email: jelleybakes@outlook.com

For the purposes of the UK General Data Protection Regulation (UK GDPR), we are the data controller responsible for your personal data.

We may collect and process the following types of personal information:

• Your name, billing and delivery address
   
• Email address and phone number
   
• Payment details (processed securely via our payment provider)
   
• Account login details (if you create an account)
   
• Order history and customer service messages
   

• Technical data such as IP address, browser type, and device information
   
• Usage data such as pages visited and time spent on the website
   
• Cookies and similar technologies (see Section 9 – Cookies)
   

We use your personal data to:

• Process and fulfill your orders
   
• Communicate with you about your order, delivery, or account
   
• Provide customer support
   
• Improve our website, products, and services
   
• Send marketing emails (only if you have opted in)
   
• Comply with legal and regulatory obligations
   

We will only use your information where we have a lawful basis to do so, such as:

• Contractual necessity – to fulfill your order.
   
• Legal obligation – to meet UK tax or accounting requirements.
   
• Legitimate interests – to improve our website and customer experience.
   
• Consent – for marketing communications.
   

We may send you occasional updates about new products, special offers, or promotions only if you have opted in to receive them.

You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly at jelleybakes@outlook.com.

We will never sell your personal data to third parties for marketing purposes.

We only share your data when necessary to operate our business, such as with:

• Payment processors (e.g., Stripe, Square, PayPal)
   
• Website hosting and IT service providers
   
• Analytics tools (e.g., Google Analytics)
   
• Professional advisers (e.g., accountants, legal consultants)
   

All third parties are required to keep your information secure and use it only for the purposes for which it was shared.

We keep your personal data only for as long as necessary to:

• Fulfil your orders and provide services
   
• Comply with legal, tax, and accounting obligations
   
• Resolve disputes and enforce agreements
   

Typically, we retain order-related data for six years in accordance with UK tax law.

After this period, your information will be securely deleted or anonymised.

You have the following rights regarding your personal data:

• Right to access – request a copy of the data we hold about you
   
• Right to rectification – correct inaccurate or incomplete data
   
• Right to erasure – request deletion of your data (“right to be forgotten”)
   
• Right to restrict processing – limit how we use your data
   
• Right to data portability – request transfer of your data to another organisation
   
• Right to object – object to certain uses of your data (e.g., marketing)
   

If you wish to exercise any of these rights, contact us at jelleybakes@outlook.com.
We may need to verify your identity before responding.

We take appropriate technical and organisational measures to protect your personal data from:

• Unauthorised access
   
• Loss or misuse
   
• Alteration or disclosure
   

All payment information is encrypted and processed through secure, PCI-compliant systems.
However, please note that no internet transmission is completely secure, and you share information at your own risk.

Our website uses cookies to:

• Enable core functionality (e.g., shopping cart, login)
   
• Analyse site traffic and improve performance
   
• Remember preferences
   

You can control or delete cookies through your browser settings.
For more information, please see our Cookie Policy.

Our website may contain links to third-party websites (e.g., payment or social media platforms).
We are not responsible for the privacy practices of these sites.
Please review their privacy policies before providing any personal information.

Our services are not intended for children under 16 years old.
We do not knowingly collect personal data from anyone under this age.

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last updated” date.
Please check back regularly to stay informed.

If you have any questions, concerns, or data protection requests, please contact us at:
📧 jelleybakes@outlook.com
📍 66 Market Street, Birkenhead, CH41 5BT

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority:
👉 https://www.ico.org.uk

Last updated: 08/10/2025
Effective from: 08/10/2025

This Cookie Policy explains how Jelley Bakes uses cookies and similar technologies on our website jelleybakes.co.uk
It should be read alongside our Privacy Policy and Terms & Conditions.

Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website.
They help websites function properly, improve user experience, and provide information to the site owner.

Some cookies are essential for the site to work, while others are used for analytics, marketing, or personalisation.

We use the following categories of cookies:

These cookies are essential for you to browse our website and use its features — for example, adding items to your basket or checking out.
Without these cookies, our online shop cannot function properly.
Example: Session cookies, shopping cart cookies, login authentication.

These cookies help us understand how visitors use our website — which pages are most popular, how long people stay, and how they navigate.
This helps us improve our website and customer experience.
Example: Google Analytics cookies (_ga, _gid).

These allow the website to remember your preferences — such as location, language, or previously viewed products — to make your experience smoother.

We may use these cookies to show you relevant offers or products, either on our site or across other websites.
They help us measure how effective our marketing campaigns are.
Example: Meta (Facebook) Pixel, Google Ads.

We use cookies to:

• Enable core website functionality (shopping cart, checkout)
   
• Remember your preferences
   
• Improve site performance and analytics
   
• Deliver personalised offers (if you consent to marketing cookies)
   

We will never use cookies to collect personally identifiable information without your consent.

When you visit our website for the first time, you will see a cookie banner allowing you to:

• Accept all cookies
   
• Reject non-essential cookies
   
• Customise your preferences
   

You can also manage or delete cookies at any time through your browser settings.
Here are links for common browsers:

• Google Chrome
   
• Mozilla Firefox
   
• Microsoft Edge
   
• Safari
   

If you disable cookies, some parts of our website may not function correctly (for example, the shopping basket or checkout).

Some cookies on our site are placed by third-party services we use, such as:

• Google Analytics – to analyse website performance
   
• PayPal / Stripe – to process payments securely
   
• Facebook / Instagram Pixel – to measure ad effectiveness
   

These providers have their own privacy and cookie policies.
We recommend reviewing them for more information about how your data is used.

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements.
The updated version will always be posted on this page with a new “Last updated” date.

If you have any questions about how we use cookies, please contact us at:
📧 jelleybakes@outlook.com
📍 66 Market Street, Birkenhead, CH41 5BT